Happy & Healthy

After a long phase where McDonald's concentrated on big burgers and more beef offerings, they will actually take a step towards healthy food. They're going to test fruit options in their Happy Meals. It's something they've done before, but it failed in the past because they replaced the fries with fruit. In this case, they're reducing the serving of fries. The fries are probably the number 1 reason people go to McDonald's even though it's  not the main course. The smell gets everyone. I think we go for the fries even if we think we don't! So it's a good idea. Kids will get their fruit (apples, oranges, pineapples or raisins) and the reward of fries still. This will be a slow rollout with nationwide offerings by April 2012. Maybe it will carryover to the extra value meals if it does really well with the kids.